Abbvie – How avoiding the unknown harms health
They say what you don’t know can’t hurt you, but when it comes to your health, it can. See why facing your fears could save your life.
Abbvie spoke to Alison Hardy, health behavior change expert and collaborator on Live:Lab, a program in the U.K designed to help people overcome the Fear of Finding Out (FOFO), to uncover why one of the greatest barriers to health care may be all in our heads.
https://stories.abbvie.com/stories/fear-factor-how-avoiding-unknown-harms-health.htm
Live:Lab video episodes
In Live:Lab’s first film, chairperson and former Secretary of State for Health Alan Milburn meets three individuals who have experienced FOFO.
Rejoin Alan Milburn, Former Secretary of State for Health, as he works with the collaborators to explore the reasons behind why people find it hard to engage with healthcare, the potential that open-data can bring, and the power of storytelling when it comes to behaviour change.
Watch this episode to see Live:Lab collaborator ‘Glitchers’ (the award-winning game designers) reveal the data capture tool that the Live:Lab experts have co-created over the last few months.
GB Energy and Department of Health (Voxpop)
Autistica – Sky News
GB Energy and Public Health England (Full)